Succeeding in Character Licensing: What You Need to Know

Okay, so you’re starting to see the benefits of licensing your brand. But what about character licensing? If the term makes your head start ...

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Ghostbusters, Gaming and Good Food: Flowhaven's Adventure at LIMA+NPD LA event

Lights, camera, action! The only thing missing from Sony Pictures Studios in Culver City, Calif. on Wednesday, April 3 was the red carpet. C-level ...

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5 Dynamic Brand Licensing Examples

The key to building a successful brand licensing arrangement is synergy between the licensee’s product and the licensor’s brand identity.

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Flowhaven's Adventure at GDC: What we Learned

This week Flowhaven attended the Game Developers Conference in San Francisco, where executives and thought leaders from across the world of gaming ...

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The 4 Most Fascinating Trends from the 2019 New York Toy Fair

Every February, New York transforms into Mecca of toys for the annual Toy Fair. Thousands of companies, big and small, flee to Big Apple announce ...

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Building a Brand Licensing Agreement: What You Need to Know

Curious about brand licensing? You are not alone. In today’s competitive marketplace, brand licensing is practically the norm for businesses ...

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The Ultimate List of Brand Licensing Events to Attend in 2019

In many industries, events keep gaining popularity as a way for companies to promote their brands and network with other industry players. ...

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Royalty Report Deconstruction: What You Need To Know About Validating Licensing Sales

Everyone in the licensing community knows what a royalty report consists of and what information it contains. However, the practice of validating ...

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American Licensing Gurus in Finland: Here Is What We Learned (Guest Post)

Earlier this month, Flowhaven organized its first brand licensing conference, Insights to North American Brand Licensing and Merchandising, in ...

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How To Make Your Brand's Fandom Fall In Love With Your Licensed Products

This year, as never before, licensing brands continue to surprise consumers with unique products. In many ways, these licensed creations reflect ...

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