It’s almost that time of the year. Yes, it's the Licensing Expo 2017 we are talking about, and we couldn’t be more excited about heading there already this week. This event has been around for three and a half decades and is current the largest in the world of brand licensing. Yet, every year the exhibition offers something new to its visitors. For instance, this year’s specials include:
- The Licensing University sessions that aim to expand the expertise of the attending industry professionals.
- International Buyer Program which unlocks new opportunities for the local exhibitors overseas.
- Agent’s Business Forum, where brand owners can meet with top-notch licensing agents from all over the world.
- International cocktail hour, which brings together the international community of licensing stakeholders.
- Breakfast organized by Women in Toys, a community that strives for supporting and promoting women as leaders in the toy, licensing, and entertainment industries.
- Nickelodeon & The Girls’ Lounge, another event supporting female leadership in the licensing industry.
Nevertheless, every attendee of the Licensing Expo pursues his or her own interests. In this article, we’re thrilled to share why our young and tech-savvy team have decided to fly over the mad number of kilometers from Helsinki to Las Vegas to become a part of the grandiose licensing get-together and what goals we hope to achieve in these three days.
Networking and meeting new people
The yearly event brings together both the old stagers and the newcomers in the brand licensing industry. For many, the main benefit of visiting the expo is the opportunity to discover new partners. Usually, this happens with the help of the matchmaking option or through natural networking. Many of the strongest licensing partnerships have been formed during this week in the previous years - the examples are numerous. Frankly speaking, we at Flowhaven can’t wait to become a part of this licensing buzz, too!
Learning about the industry news and trends
If there's one place where the hottest licensing trends, technologies, and brands are discussed, it’s got to be the area of Mandalay Bay Convention Center during the licensing week. This year, the list of attendees is exceptional. Some of the greatest industry newsmakers, including Sanrio, SEGA, Carton Network, Rovio, and Mattel, have secured booth spots. Numerous licensors will announce new partnerships, which will highlight the most attractive intellectual properties and product categories.
Getting inspired… by our customers
The privilege of attending the Licensing Expo for us is the possibility to get closer to our clients' teams and establish new licensing connections. By networking with our target audience, we improve our understanding of their needs and develop new features in our solution. It’s quite common for our team to start another round of testing right after attending licensing expos or networking events. That's precisely how we manage to be the fastest among the tech companies in the brand licensing industry to integrate the empirical findings into a brand licensing platform. Therefore, we are proud to offer a truly custom-built and innovative solution for our valuable clients.
Demoing and getting feedback on our solution
During the days of the Licensing Expo, our team will also present the demo version of our platform, whose launch we have planned for the upcoming fall. We'll be happy to share our vision for the future of the brand licensing ecosystem and the importance of stakeholder empowerment in licensing collaborations. We're glad to demonstrate how our solution can maximize the growth of brand licensing programs.
We're sure that this year’s licensing week is going to be big and are looking forward to making new contacts.
Do you want to see what the most intuitive brand licensing software looks like? We still have some meeting slots available during the expo, so send us a message right now!