Okay, so you’re starting to see the benefits of licensing your brand. But what about character licensing? If the term makes your head start ...

Lights, camera, action! The only thing missing from Sony Pictures Studios in Culver City, Calif. on Wednesday, April 3 was the red carpet. C-level ...

The key to building a successful brand licensing arrangement is synergy between the licensee’s product and the licensor’s brand identity.

This week Flowhaven attended the Game Developers Conference in San Francisco, where executives and thought leaders from across the world of gaming ...

Every February, New York transforms into Mecca of toys for the annual Toy Fair. Thousands of companies, big and small, flee to Big Apple announce ...

Curious about brand licensing? You are not alone. In today’s competitive marketplace, brand licensing is practically the norm for businesses ...

In many industries, events keep gaining popularity as a way for companies to promote their brands and network with other industry players. ...

Everyone in the licensing community knows what a royalty report consists of and what information it contains. However, the practice of validating ...

Earlier this month, Flowhaven organized its first brand licensing conference, Insights to North American Brand Licensing and Merchandising, in ...

This year, as never before, licensing brands continue to surprise consumers with unique products. In many ways, these licensed creations reflect ...