Flowhaven announces a one-day brand licensing conference in Helsinki on October 4th, 2018

Flowhaven, the first Licensing Relationship Management (LRM) software company, is organizing a one-day brand licensing conference in Helsinki on ...

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How Efficient Are Outbound Sales In The Brand Licensing Business?

Outbound sales are essential for every brand licensing business looking to grow and scale their programs. As a sales manager, you must be ...

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How International Is The Language Of Brand Licensing?

In many ways, brand licensing represents a global industry. Its expos and events take place all over the world, from Las Vegas all the way to ...

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Building Brand Loyalty Through Outstanding Customer Service: The Headphones Brand Case

Working in a technology company that serves licensing brands, I frequently read success stories of brands across different industries. Thus, the ...

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Importance of Brand Design To B2B Businesses: A Throwback To The Early Days Of Flowhaven

One of the major values that branding holds is creating strong associations in the minds of fans. Once a company reaches certain awareness ...

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The London Loudspeakers: Story Of An Excellent Brand Experience

It’s fascinating to think about how a well-implemented brand experience strategy can have such a powerful effect on one’s perceptions.

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Can Fan Communities Enhance The Brand Value Of Sports Merchandise?

Whenever I go to a football game, or as our friends across the North Atlantic call it soccer game, I get to notice some interesting things that ...

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How Does Inbound Marketing Funnel Improve Your Brand Licensing Partnerships?

Today, the advertising and PR campaigns implemented by brands, particularly those serving end consumers, are truly remarkable. However, only a few ...

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3 Factors To Study Before Entering A New Brand Licensing Market

It's no secret that entering a brand licensing market requires a great deal of preparation on the licensor’s, or agent’s, side. The preparation ...

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3 Major Myths Of Brand Licensing Software Implementation Debunked

Today, businesses in the brand licensing industry actively embrace modern technologies and tools available in the software market. Nevertheless, ...

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