The London Loudspeakers: Story Of An Excellent Brand Experience

It’s fascinating to think about how a well-implemented brand experience strategy can have such a powerful effect on one’s perceptions.

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Can Fan Communities Enhance The Brand Value Of Sports Merchandise?

Whenever I go to a football game, or as our friends across the North Atlantic call it soccer game, I get to notice some interesting things that ...

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How Does Inbound Marketing Funnel Improve Your Brand Licensing Partnerships?

Today, the advertising and PR campaigns implemented by brands, particularly those serving end consumers, are truly remarkable. However, only a few ...

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3 Factors To Study Before Entering A New Brand Licensing Market

It's no secret that entering a brand licensing market requires a great deal of preparation on the licensor’s, or agent’s, side. The preparation ...

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3 Major Myths Of Brand Licensing Software Implementation Debunked

Today, businesses in the brand licensing industry actively embrace modern technologies and tools available in the software market. Nevertheless, ...

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Making The Development Of Licensed Products Real Fun: The Flowhaven Perspective

*WARNING: You might not understand this post as it is intended for the amazing creative professionals working on delighting the world with ...

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Esports And Brand Licensing: The Shared Future

I have spent multiple hours watching different eSports, especially Counter-Strike tournaments. I always found myself in awe of how well-paced and ...

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How Does Brand Licensing Software Improve The Collaboration Of Licensing Partners

Licensing collaborations, often taking the form of a symbiotic relationship between the stakeholders, are often difficult to manage and control. ...

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What Is Brand Licensing CRM Software And How Valuable Is It To Your Licensing Business?

CRM (a.k.a. Customer Relationship Management) software have existed since the introduction of the concept of CRM in the 90’s. Nowadays, this term ...

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The Definitive Guide To Minimum Guarantee Approaches In Brand Licensing

The concept of minimum guarantee approaches in brand licensing often resembles some complex form of art. Typically, a minimum guarantee total and ...

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