Minimum guarantee, an essential constituent in licensing agreements, is a difficult matter for licensing partners to negotiate. This happens ...

In the world of brands, surviving without a compelling story isn’t just hard - it’s simply impossible. From our observation, this principle ...

A week past the annual Brand Licensing Europe, many of its exhibitors and visitors are still euphoric about what they have seen, heard, and ...

As the start date of BLE is approaching, the licensing world bustles with the expo's Matchmaking. Numerous licensors and licensees, looking to ...

Brand Licensing Europe expo, known as BLE, is one of the busiest periods for the whole industry of brand licensing. Speaking of European brand ...

Licensor's primary duty is monitoring and optimizing the licensing journey throughout its lifespan. Of the numerous tasks implied by this duty, ...

An international event of the year number two (after Licensing Expo), BLE 2017 is attended by the decision makers and key influencers of numerous ...

Licensing agents play a major role in planning and implementing licensing programs locally. Their assistance is particularly useful if a brand is ...

The ever-increasing amount of brand licensed products has severely shaken the customer loyalty retention. As fans are growing tired of ...

Everyone in the licensing business knows how important it is to remain focused when moving forward in the licensing process. However, it's usually ...