Minimum Guarantee, Explained

Minimum guarantee, an essential constituent in licensing agreements, is a difficult matter for licensing partners to negotiate. This happens ...

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Who Are Flowhaven? The Story Behind The Most Intuitive Brand Licensing Solution

In the world of brands, surviving without a compelling story isn’t just hard - it’s simply impossible. From our observation, this principle ...

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Brand Licensing Europe 2017: How It Was

A week past the annual Brand Licensing Europe, many of its exhibitors and visitors are still euphoric about what they have seen, heard, and ...

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How To Make The Most Out Of Your BLE Meetings

As the start date of BLE is approaching, the licensing world bustles with the expo's Matchmaking. Numerous licensors and licensees, looking to ...

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Defining Your Business Targets For BLE

Brand Licensing Europe expo, known as BLE, is one of the busiest periods for the whole industry of brand licensing. Speaking of European brand ...

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3 Critical Moments In The Brand Licensing Workflow

Licensor's primary duty is monitoring and optimizing the licensing journey throughout its lifespan. Of the numerous tasks implied by this duty, ...

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What Makes BLE A Special Event In The Brand Licensing Industry

An international event of the year number two (after Licensing Expo), BLE 2017 is attended by the decision makers and key influencers of numerous ...

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4 Questions To Ask Before Choosing Your Next Licensing Agent

Licensing agents play a major role in planning and implementing licensing programs locally. Their assistance is particularly useful if a brand is ...

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4 Ways To Better Understand The Needs Of Brand's Audience

The ever-increasing amount of brand licensed products has severely shaken the customer loyalty retention. As fans are growing tired of ...

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Knowing Your Licensing Business: 4 Milestones That Matter

Everyone in the licensing business knows how important it is to remain focused when moving forward in the licensing process. However, it's usually ...

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