*WARNING: You might not understand this post as it is intended for the amazing creative professionals working on delighting the world with ...

I have spent multiple hours watching different eSports, especially Counter-Strike tournaments. I always found myself in awe of how well-paced and ...

Licensing collaborations, often taking the form of a symbiotic relationship between the stakeholders, are often difficult to manage and control. ...

CRM (a.k.a. Customer Relationship Management) software have existed since the introduction of the concept of CRM in the 90’s. Nowadays, this term ...

The concept of minimum guarantee approaches in brand licensing often resembles some complex form of art. Typically, a minimum guarantee total and ...

Minimum guarantee, an essential constituent in licensing agreements, is a difficult matter for licensing partners to negotiate. This happens ...

In the world of brands, surviving without a compelling story isn’t just hard - it’s simply impossible. From our observation, this principle ...

A week past the annual Brand Licensing Europe, many of its exhibitors and visitors are still euphoric about what they have seen, heard, and ...

As the start date of BLE is approaching, the licensing world bustles with the expo's Matchmaking. Numerous licensors and licensees, looking to ...

Brand Licensing Europe expo, known as BLE, is one of the busiest periods for the whole industry of brand licensing. Speaking of European brand ...