4 Elements Of Outstanding Brand Licensing Software

Many licensing professionals believe that CRM system as a tool is only useful for salespeople. These days, however, CRM systems present themselves ...

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Brand Saturation: Why Licensors Should care

Even if you’ve never dealt with cases of brand saturation in your career, chances are you’ve heard of it before, especially if you work within the ...

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Factors Affecting Royalty Rates in Brand Licensing, Part Two

In the previous article, we discussed how such factors as marketing contributions, product and property positions, deductions, and the exclusivity ...

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Factors Affecting Royalty Rates in Brand Licensing, Part One

Royalty rates often are a stumbling block in the licensing workflow. Previously, we talked about royalty rate approaches that apply in the industry

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3 New Strategic Directions In Brand Licensing

The brand licensing industry is widely known for is its fast-changing lifecycle. When traditional licensing tactics and strategies fade away, new ...

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The 6 Major Types Of Licensing Royalty Rates

Defining licensing royalty rates can be tough. Frequently, licensors find themselves in need of consultancy services from local agents or advice ...

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The Ultimate How-to For Onboarding New Licensees

It's no secret that the value chain in brand licensing is one of the most intricate among all industries. Such complexity is a result of the ...

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The Impact Of Licensing Expo 2017: How It Was, What We Learned, And What's Ahead

It's been almost a month since the Licensing Expo 2017 ended. For us, this has been a period full follow-ups, catch-ups, and meetings with new ...

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Retailers: What Are They Looking For In Licensed Production?

Retailers as one of the most important and financially involved licensing stakeholders pursue particular interests in licensing deals. What they ...

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Retailtainment And Brand Licensing: The Bond Between The Two

Brand licensing is an ever-dynamic industry. It has, however, undergone extreme changes over the recent decade. In the first place, relationships ...

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