3 Critical Moments In The Brand Licensing Workflow

Licensor's primary duty is monitoring and optimizing the licensing journey throughout its lifespan. Of the numerous tasks implied by this duty, ...

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What Makes BLE A Special Event In The Brand Licensing Industry

An international event of the year number two (after Licensing Expo), BLE 2017 is attended by the decision makers and key influencers of numerous ...

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4 Questions To Ask Before Choosing Your Next Licensing Agent

Licensing agents play a major role in planning and implementing licensing programs locally. Their assistance is particularly useful if a brand is ...

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4 Ways To Better Understand The Needs Of Brand's Audience

The ever-increasing amount of brand licensed products has severely shaken the customer loyalty retention. As fans are growing tired of ...

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Knowing Your Licensing Business: 4 Milestones That Matter

Everyone in the licensing business knows how important it is to remain focused when moving forward in the licensing process. However, it's usually ...

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4 Elements Of Outstanding Brand Licensing Software

Many licensing professionals believe that CRM system as a tool is only useful for salespeople. These days, however, CRM systems present themselves ...

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Brand Saturation: Why Licensors Should care

Even if you’ve never dealt with cases of brand saturation in your career, chances are you’ve heard of it before, especially if you work within the ...

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Factors Affecting Royalty Rates in Brand Licensing, Part Two

In the previous article, we discussed how such factors as marketing contributions, product and property positions, deductions, and the exclusivity ...

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Factors Affecting Royalty Rates in Brand Licensing, Part One

Royalty rates often are a stumbling block in the licensing workflow. Previously, we talked about royalty rate approaches that apply in the industry

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3 New Strategic Directions In Brand Licensing

The brand licensing industry is widely known for is its fast-changing lifecycle. When traditional licensing tactics and strategies fade away, new ...

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