The 6 Major Types Of Licensing Royalty Rates

Defining licensing royalty rates can be tough. Frequently, licensors find themselves in need of consultancy services from local agents or advice ...

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The Ultimate How-to For Onboarding New Licensees

It's no secret that the value chain in brand licensing is one of the most intricate among all industries. Such complexity is a result of the ...

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The Impact Of Licensing Expo 2017: How It Was, What We Learned, And What's Ahead

It's been almost a month since the Licensing Expo 2017 ended. For us, this has been a period full follow-ups, catch-ups, and meetings with new ...

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Retailers: What Are They Looking For In Licensed Production?

Retailers as one of the most important and financially involved licensing stakeholders pursue particular interests in licensing deals. What they ...

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Retailtainment And Brand Licensing: The Bond Between The Two

Brand licensing is an ever-dynamic industry. It has, however, undergone extreme changes over the recent decade. In the first place, relationships ...

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Choosing The Right Product Categories For A Brand Licensing Program

Many licensors, especially early in their licensing experience, face the challenge of having to choose product categories for licensing of their ...

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5 Reference Points For Choosing A Licensee For Your Brand

Among all the partnerships in the brand licensing chain, the one between the licensor and the licensee is, undoubtedly, of the highest importance. ...

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The 3 Advantages Brands Enjoy With The Licensing Strategy

In today’s world of brands, the licensing strategy seems to be actively gaining momentum. According to the License!Global, the top 150 licensors ...

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The 3 Financial Figures All Brand Licensors Should Track

In the brand licensing business, revenue is king. Many brand owners consider financial figures in brand licensing as the most critical factors in ...

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4 Reasons To Attend LIMA's Licensing Essentials Course

Back in early 2016, after I have become active in the brand licensing industry, my image of it quickly changed. The realization that this ...

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