Choosing The Right Product Categories For A Brand Licensing Program

Many licensors, especially early in their licensing experience, face the challenge of having to choose product categories for licensing of their ...

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5 Reference Points For Choosing A Licensee For Your Brand

Among all the partnerships in the brand licensing chain, the one between the licensor and the licensee is, undoubtedly, of the highest importance. ...

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The 3 Advantages Brands Enjoy With The Licensing Strategy

In today’s world of brands, the licensing strategy seems to be actively gaining momentum. According to the License!Global, the top 150 licensors ...

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The 3 Financial Figures All Brand Licensors Should Track

In the brand licensing business, revenue is king. Many brand owners consider financial figures in brand licensing as the most critical factors in ...

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4 Reasons To Attend LIMA's Licensing Essentials Course

Back in early 2016, after I have become active in the brand licensing industry, my image of it quickly changed. The realization that this ...

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5 Reasons Our Team Is Heading To The Licensing Expo 2017

It’s almost that time of the year. Yes, it's the Licensing Expo 2017 we are talking about, and we couldn’t be more excited about heading there ...

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