Tag: Brand licensing

The Ultimate List of Brand Licensing Events to Attend in 2019

In many industries, events keep gaining popularity as a way for companies to promote their brands and network with other industry players. ...

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How Efficient Are Outbound Sales In The Brand Licensing Business?

Outbound sales are essential for every brand licensing business looking to grow and scale their programs. As a sales manager, you must be ...

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Building Brand Loyalty Through Outstanding Customer Service: The Headphones Brand Case

Working in a technology company that serves licensing brands, I frequently read success stories of brands across different industries. Thus, the ...

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How Does Inbound Marketing Funnel Improve Your Brand Licensing Partnerships?

Inbound marketing, a strategy that focuses on attracting customers, or leads, via company-created content, is an effective way to draw potential ...

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Who Are Flowhaven? The Story Behind The Most Intuitive Brand Licensing Solution

In the world of brands, surviving without a compelling story isn’t just hard - it’s simply impossible. From our observation, this principle ...

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What Makes BLE A Special Event In The Brand Licensing Industry

An international event of the year number two (after Licensing Expo), BLE 2017 is attended by the decision makers and key influencers of numerous ...

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4 Questions To Ask Before Choosing Your Next Licensing Agent

Licensing agents play a major role in planning and implementing licensing programs locally. Their assistance is particularly useful if a brand is ...

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4 Ways To Better Understand The Needs Of Brand's Audience

The ever-increasing amount of brand licensed products has severely shaken the customer loyalty retention. As fans are growing tired of ...

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Knowing Your Licensing Business: 4 Milestones That Matter

Everyone in the licensing business knows how important it is to remain focused when moving forward in the licensing process. However, it's usually ...

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Brand Saturation: Why Licensors Should care

Even if you’ve never dealt with cases of brand saturation in your career, chances are you’ve heard of it before, especially if you work within the ...

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