Tag: Brand licensing industry

5 Dynamic Brand Licensing Examples

The key to building a successful brand licensing arrangement is synergy between the licensee’s product and the licensor’s brand identity.

Read More

How International Is The Language Of Brand Licensing?

In many ways, brand licensing represents a global industry. Its expos and events take place all over the world, from Las Vegas all the way to ...

Read More

Esports And Brand Licensing: The Shared Future

I have spent multiple hours watching different eSports, especially Counter-Strike tournaments. I always found myself in awe of how well-paced and ...

Read More

Defining Your Business Targets For BLE

Brand Licensing Europe expo, known as BLE, is one of the busiest periods for the whole industry of brand licensing. Speaking of European brand ...

Read More
New call-to-action

Join the licensing all-stars!