Tag: Industry news

Ghostbusters, Gaming and Good Food: Flowhaven's Adventure at LIMA+NPD LA event

Lights, camera, action! The only thing missing from Sony Pictures Studios in Culver City, Calif. on Wednesday, April 3 was the red carpet. C-level ...

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The Ultimate List of Brand Licensing Events to Attend in 2019

In many industries, events keep gaining popularity as a way for companies to promote their brands and network with other industry players. ...

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American Licensing Gurus in Finland: Here Is What We Learned (Guest Post)

Earlier this month, Flowhaven organized its first brand licensing conference, Insights to North American Brand Licensing and Merchandising, in ...

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How To Make Your Brand's Fandom Fall In Love With Your Licensed Products

This year, as never before, licensing brands continue to surprise consumers with unique products. In many ways, these licensed creations reflect ...

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How International Is The Language Of Brand Licensing?

In many ways, brand licensing represents a global industry. Its expos and events take place all over the world, from Las Vegas all the way to ...

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The London Loudspeakers: Story Of An Excellent Brand Experience

It’s fascinating to think about how a well-implemented brand experience strategy can have such a powerful effect on one’s perceptions.

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Can Fan Communities Enhance The Brand Value Of Sports Merchandise?

Whenever I go to a football game, or as our friends across the North Atlantic call it soccer game, I get to notice some interesting things that ...

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Esports And Brand Licensing: The Shared Future

I have spent multiple hours watching different eSports, especially Counter-Strike tournaments. I always found myself in awe of how well-paced and ...

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Who Are Flowhaven? The Story Behind The Most Intuitive Brand Licensing Solution

In the world of brands, surviving without a compelling story isn’t just hard - it’s simply impossible. From our observation, this principle ...

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Brand Licensing Europe 2017: How It Was

A week past the annual Brand Licensing Europe, many of its exhibitors and visitors are still euphoric about what they have seen, heard, and ...

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