Tag: Stakeholders faq

Royalty Report Deconstruction: What You Need To Know About Validating Licensing Sales

Everyone in the licensing community knows what a royalty report consists of and what information it contains. However, the practice of validating ...

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How Does Inbound Marketing Funnel Improve Your Brand Licensing Partnerships?

Inbound marketing, a strategy that focuses on attracting customers, or leads, via company-created content, is an effective way to draw potential ...

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3 Factors To Study Before Entering A New Brand Licensing Market

It's no secret that entering a brand licensing market requires a great deal of preparation on the licensor’s, or agent’s, side. The preparation ...

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The Definitive Guide To Minimum Guarantee Approaches In Brand Licensing

The concept of minimum guarantee approaches in brand licensing often resembles some complex form of art. Typically, a minimum guarantee total and ...

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Minimum Guarantee, Explained

Minimum guarantee, an essential constituent in licensing agreements, is a difficult matter for licensing partners to negotiate. This happens ...

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3 Critical Moments In The Brand Licensing Workflow

Licensor's primary duty is monitoring and optimizing the licensing journey throughout its lifespan. Of the numerous tasks implied by this duty, ...

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4 Questions To Ask Before Choosing Your Next Licensing Agent

Licensing agents play a major role in planning and implementing licensing programs locally. Their assistance is particularly useful if a brand is ...

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4 Ways To Better Understand The Needs Of Brand's Audience

The ever-increasing amount of brand licensed products has severely shaken the customer loyalty retention. As fans are growing tired of ...

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Knowing Your Licensing Business: 4 Milestones That Matter

Everyone in the licensing business knows how important it is to remain focused when moving forward in the licensing process. However, it's usually ...

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Brand Saturation: Why Licensors Should care

Even if you’ve never dealt with cases of brand saturation in your career, chances are you’ve heard of it before, especially if you work within the ...

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